Fusing insight
with imaginative thinking
Leading to potent
strategy and ideas
With a global team
We fuse insight with imaginative thinking to create better futures for brands
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An insight and strategy studio


We are a place of insight and imaginative strategic thinking.

We work across a range of commercial, positioning, communication, design and innovation challenges for many of the world’s leading brands.

We uncover great insight and then shape it into effective and inspiring strategy and ideas.  A combination that takes clients further.

We orchestrate a dynamic range of tools, technologies and approaches to unlock the insight and illumination needed for your project.

We’re a global team, with bases in London, Sao Paulo and Shanghai.



Our work

  • Case Study

    Guiding rights acquisition

    The challenge: When the BBC no longer wished to broadcast the entire F1 championship live,...
  • Case Study

    Pricing and comms strategy

    The Challenge: Sainsbury’s needed to combat issues identified as negating perceptions of value in-store. The...
  • Case Study

    Sharp strategic brand guidance

    The challenge: Having made real progress in recent years McDonald’s needed insight and direction to...
  • Case Study

    Uncovering selling strategies

    The challenge: How do we convince people who have fallen out of love with IKEA...
  • Case Study

    Enriched audience understanding

    The challenge: Heineken ambition to be UK’s No. 1 premium brand. Deep understanding of a...
  • Case Study

    Helping to make the brand famous

    The challenge: Make the brand the most famous accommodation booking site by showing they understand...
  • Case Study

    Agile proposition development

    The challenge: SSE wanted to develop new groundbreaking propositions in home services, fast. The solution:...
  • Case Study

    Developing a new service proposition

    The challenge:  The AA had identified an opportunity to develop a new proposition. Deep insight...