Fusing insight
with imaginative thinking
Leading to potent
strategy and ideas
With a global team
We fuse insight with imaginative thinking to create better futures for brands
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The strategy studio


We are a place of insight and creative strategy.

We work across a range of commercial, positioning, communication, design and innovation challenges.

We uncover great insight and then shape it into effective and inspiring strategy and ideas.  A combination that takes clients further.

We orchestrate a dynamic range of tools, technologies and approaches to unlock the illumination and insight needed for your project.

We’re a global team, with bases in London, New York, Sao Paulo and Shanghai, so can help you anywhere.



Our work

  • Case Study

    Guiding rights acquisition

    The challenge: When the BBC no longer wished to broadcast the entire F1 championship live,...
  • Case Study

    Pricing and comms strategy

    The Challenge: Sainsbury’s needed to combat issues identified as negating perceptions of value in-store. The...
  • Case Study

    Sharp strategic brand guidance

    The challenge: Having made real progress in recent years McDonald’s needed insight and direction to...
  • Case Study

    Uncovering selling strategies

    The challenge: How do we convince people who have fallen out of love with IKEA...
  • Case Study

    Enriched audience understanding

    The challenge: Heineken ambition to be UK’s No. 1 premium brand. Deep understanding of a...
  • Case Study

    Helping to make the brand famous

    The challenge: Make the brand the most famous accommodation booking site by showing they understand...
  • Case Study

    Agile proposition development

    The challenge: SSE wanted to develop new groundbreaking propositions in home services, fast. The solution:...
  • Case Study

    Developing a new service proposition

    The challenge:  The AA had identified an opportunity to develop a new proposition. Deep insight...