About d+m

davies+mckerr was founded by two ex planners with a hunger to make research work harder and give better guidance to clients. This has defined our culture, the work we do for clients and the clear effective thinking and direction we deliver to them

Our idea was to fuse effective and inspiring consumer research with sharp, insightful brand thinking, to help create and shape more effective futures for the brands we work with.

And we have built a significant force of senior like-minded talent, all with the planning gene, curious and turned-on by the same vision.

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  • Andy Davies

    Founding Partner

    Andy has 25 years experience across qualitative research and creative agency planning in the UK and US, winning IPA and APG awards along the way. The aim for davies+mckerr is to ensure insight and imaginative thinking significantly impacts on brand and business effectiveness. Andy is highly adept at sniffing out great strategic opportunity for brands, and adding a consultancy layer to projects to maximise usefulness.
  • Roger McKerr

    Founding Partner

    Roger has 25 years’ experience as both a creative agency planning director and an insight driven marketing strategist. He rapidly gets to the heart of the issue and helps clients and agencies move forward with clarity and confidence. For many clients, he’s become a point of strategic continuity on their brands.
  • Alex Nketiah

    Managing Partner

    Alex has 19 years experience as a researcher, working across a range of the UK’s most progressive and innovative research agencies. He leads multi-disciplinary strategic studies on a domestic and global level.  Alex has a knack for uncovering sharp consumer insight that fuels and inspires the most effective brand strategies and campaigns. 
  • Antonia Reeve

    Partner

    Antonia has over 10 years experience in research and brand strategy. She has worked on UK and global projects, including extensive research in BRIC economies. Antonia is sensitive and responsive to clients' needs and good at balancing depth of insight with sharp thinking. She has helped brands develop effective strategy at all stages of the process, with a particular interest in innovation and communications development.
  • Barbara Owens

    Research Director

    Barbara has broad experience utilising qualitative, quantitative and deliberative methodologies to generate sharp thinking for clients. Having begun her career in media planning insight, before working for top research agencies, she has a strong understanding of the communications landscape, bringing strategic acumen to every project. This includes leading global projects and presenting findings to senior clients across media, technology, telecoms, FMCG and retail sectors.
  • Shaun Barton

    Research Director

    Shaun brings 8 years of research experience working across qualitative and creative agencies. During his time he has worked across a range of sectors from media and technology to retail and FMCG, both internationally and closer to home, using everything from biometrics to mobile ethnography to deliver sharp thinking and results.
  • Josh Sparrow

    Research Director

    Josh brings to the team over a decade of experience in strategic brand and communication research, working across Technology, Entertainment, Retail, FMCG and Social categories. As well as being well versed in most offline qual methods, Josh has great experience of leading edge digital techniques and understanding of the emergent world of technology branding.
  • Jody Mitchell

    Consultant

    Having worked as a researcher, planner and film-maker, Jody’s background spans both creative agency and insight worlds. He has a passion for global research and a creative outlook that helps clients engage with their consumers in inspiring new ways.
  • Andrew Taylor

    Head of Quant

    Andrew has over 25 years experience as a leading quant researcher and consultant. He deploys the latest techniques to engage and understand consumers and provides clients with the numbers-based evidence needed to make key decisions. A former MD of NOP’s Customer Relationship Research Unit, Andrew runs our numbers work on an integrated or standalone basis be this market sizing,
    brand tracking, proposition testing, creating
    market models using conjoint analysis or establishing new customer segmentations.
  • Carla Sher

    Operations Manager

    With over 14 years of experience in market research under her belt, Carla joined davies+mckerr in January 2014 as Operations Manager. With a strong track record in operations and fieldwork, she has superb project management and organisational skills, together with great attention to detail. At davies+mckerr, Carla is there to make sure that everything runs smoothly and efficiently.
  • Sandy Franklin

    Fieldwork Director

    Sandy’s exceptional recruitment skill set is based on her ability to effectively bring the research brief to life for the recruiters in field, ensuring we talk to the right people on every project.

    Having a real depth and breadth of experience gained over two decades of recruitment at leading qualitative agencies, Sandy has a commitment to delivering superior quality
    and innovation in recruitment.
  • Carla Vasques

    Associate Partner, Brazil

    Carla has a degree in marketing and advertising and a Master’s Degree in Digital Marketing. During her 21 years of professional experience in qualitative research, Carla has had the opportunity to work with major national and international advertisers and agencies, resulting in very wide experience accross a range of categories and methodologies. Carla is outstanding at delivering insightful and actionable findings, and has a wide network
    of affiliates in Latin America to draw on
    should the study demand it
  • Nick Ho

    Associate Partner, China

    Nick and his team are based in Shanghai and conduct research in tier 1-4 markets in China, as well as Taiwan, Hong Kong and other Asian markets. They work across a wide range of categories for some leading brands and agencies.
    Nick had moderated over 8,000+ groups and interviews, is a Unilever-accredited moderator, and previously was the regional Managing Director for Firefly Millward Brown. Prior to that he worked client side for Nickelodeon
    and MTV Asia
  • Pebble

    Global Head of Security

    Grrrr...woof!