Clients

You can tell a lot about us from the company we keep
(and what they say about us below)

We are immensely proud of the client list we have built over the years, together with the longevity of many relationships, and how integrated and valued our contribution has become

In addition to our end clients, we also have built strong trusting relationships with some of the worlds leading creative agencies, across advertising, digital and design. Some of these include, adam&eveDDB, Mother, AMV BBDO, Wieden+Kennedy, CHI, Leo Burnett, WCRS, Razorfish, Dare, and Design Bridge
  • Johnnie Walker

  • PepsiCo

  • Samsung

  • Sol

  • Fosters

    Foster’s is a great example of how we can deliver fresh and meaningful consumer insight across a wide range of issues and over a long period of time to help a brand maintain and improve its effectiveness. We began working on the Foster’s brand in 2005 and over the years we have completed over 40 qualitative projects covering everything from pure, upstream audience insight at one extreme, to the finer detail of can and fount design at the other. In between, we’ve played a central role in helping the brand team and creative agencies get to ideas and executions that have kept this £2bn brand at the top of its audience’s hearts and minds.
  • Sky

    When the BBC no longer wished to broadcast the entire F1 championship live, Sky immediately asked us to explore the potential customer reaction to F1 on Sky Sports. Across a series of customer research projects, in somewhat difficult circumstances for fans who had until then enjoyed F1 free to air, we helped Sky assess and understand the nature of customer demand for F1 on their Pay TV platform, guiding their decision to take the rights, as well as how to package and charge for the service, brand the channel and create and deliver broadcast and augmented content services around the particular needs of the F1 fan base. We are proud that our astute customer insight helped create a channel which has won FIA’s ‘Best TV Broadcast Award’ in both years since its inception.
  • Walkers

  • The AA

    "We have been very pleased with the various research davies+mckerr have undertaken for the AA which we have used to inform our MarComms and proposition development"
    Julian Brown, Head of Research
  • McDonald's

    "We value davies+mckerr for their ability to uncover and express the uncomfortable truths that make a difference to the way we think and do things. I've always found them flexible and accommodating which, coupled with great output, makes them a real pleasure to work with."
    Aileen Bradbury, McDonald's, Head of Research
  • Sainsbury's

  • Ikea

    IKEA- Online Collaboration
    How do you convince a lapsed customer that they need to go back to IKEA? In our online Collaboration Sessions we got IKEA loyalists to pitch directly to lapsed customers, presenting a case to them on why they should go back to IKEA. This wasn't about creating conflict but rather encouraging conversation and because our loyalists were speaking passionately from their heart the lapsed customers listened. We then took the most convincing cases and turned them into start points for creative propositions. Collaboration sessions are a great way to encourage real debate between two diverse audiences and to encourage co-creation
  • Booking.com

    Booking.com- Global Communication
    The worlds no 1 accommodation booking site, a massive business, but with very low salience. They needed a branding campaign that could make them first choice/ the conscious go to destination, famous. The risk of getting the accommodation wrong, especially when other peoples trip is relying on it means you carry that tension until you see it. Only then can you then relax and you can enjoy the trip. The idea was that because of the range and reviews on offer, with booking.com you’ll experience the utter joy of making a great choice. We researched this great US generated idea in other developing markets where the resonance and universality of the insight has meant it has worked brilliantly across borders.
  • O2

    "davies+mckerr have become a trusted partner for our creative development research. Working in a fast paced industry, we appreciate their flexibility, diligence and professionalism in helping us to deliver meaningful and actionable customer insight in incredibly challenging timescales. The team are honest and transparent about what can be achieved, go the extra mile in accommodating our timings and proactively recommend new techniques to bring an additional dimension to the insight. A joy to work with." Kate Hall, Senior Research Lead, Brand and Global
  • Virgin Money

    “We have worked with davies+mckerr on a number of key research products for our business, and have found them insightful, engaging, and prepared to stand up for their views on the key messages that consumers are giving us.” Paul Lloyd, Marketing Director
  • Bacardi

  • Lucozade

  • Heineken

    "The quality of the insight that comes from the team at davies + mckerr is exceptional, and over a short space they have established a huge amount of credibility and trust. They can dig beneath the surface of an extremely complex set of conversations, drawing simple conclusions that are clear, powerful and actionable. Beyond these, what they also offer is a view on how work may be enhanced and strengthened, using the insight to shape key creative considerations.

    Another strength of the team at davies + mckerr is their ability to manage difficult feedback in their debriefs. Creative development is an area where all parties have invested a lot of energy and emotion, and the team are always careful to deliver insight that leads to a constructive conversation, but in their style they are open to challenge and aware of any sensitivities. Their flexibility in both their methodology and delivery works for me." Sam Fielding, Heineken UK, Marketing Director
  • Red Bull

  • Royal Mail

  • Johnson & Johnson

  • Department for Transport

  • McCain

  • Strongbow

  • Bombay Sapphire

  • Money Supermarket

  • The Economist

  • Kellogg's

  • SSE

    "If I had to sum up davies+ mckerr in a few simple words it would be “depth of thinking”. The thought and consideration they give to each project is, quite frankly, impressive, and is evident from their initial queries on a new brief, through to their well put together proposals, discussion guides and presentations. This, coupled with their first class moderation skills makes Davies+ McKerr a strategic research partner of SSE. They have brought real value to our business, and importantly are a pleasure to work with. I would highly recommend them."
    Amy Bichan, SSE, Head of Market Research
  • Hovis

  • Cravendale

  • Yoplait

  • Orangina

  • H Samuel

  • Keith Prowse

  • Carephone Warehouse

  • Prezzo

davies+mckerr have become a trusted partner for our creative development research. Working in a fast paced industry, we appreciate their flexibility, diligence and professionalism in helping us to deliver meaningful and actionable customer insight in incredibly challenging timescales. The team are honest and transparent about what can be achieved, go the extra mile in accommodating our timings and proactively recommend new techniques to bring an additional dimension to the insight. A joy to work with.

Kate Hall

O2, Senior Research Lead, Brand and Global
It’s no coincidence that davies+mckerr have been involved in the development of two of our most creative and effective campaigns,
MoneySupermarket and Ikea. They bring a strong creative sensibility to the process alongside the necessary brilliant research insight.

Chris Gallery

Mother, Head of Planning
The quality of the insight that comes from the team at davies + mckerr is exceptional, and over a short space they have established a huge amount of credibility and trust. They can dig beneath the surface of an extremely complex set of conversations, drawing simple conclusions that are clear, powerful and actionable. Beyond these, what they also offer is a view on how work may be enhanced and strengthened, using the insight to shape key creative considerations.

Another strength of the team at davies + mckerr is their ability to manage difficult feedback in their debriefs. Creative development is an area where all parties have invested a lot of energy and emotion, and the team are always careful to deliver insight that leads to a constructive conversation, but in their style they are open to challenge and aware of any sensitivities. Their flexibility in both their methodology and delivery works for me.

Sam Fielding

Heineken UK, Marketing Director
davies+mckerr are not like other researchers, because they have a unique sensitivity to what makes great communications. They never just report back, rather they work with respondents, clients and agencies to help build big, lasting brand ideas. They quickly become a valued part of the whole team.

David Golding

adam&eveDDB, Founding Partner
We value davies+mckerr for their ability to uncover and express the uncomfortable truths that make a difference to the way we think and do things. I've always found them flexible and accommodating which, coupled with great output, makes them a real pleasure to work with.

Aileen Bradbury

McDonald's, Head of Research
davies+mckerr have a particular flair for telling you what is really going on in research. Having sat through too many debriefs in the past that just tell me what people said, it’s really refreshing to work with a research company that tell me what people mean, and what that means we should do as a result. Their name also makes them sound like a sixties folk duo, which amuses me.

Craig Mawdsley

AMV BBDO Chief Strategy Officer
If I had to sum up davies+ mckerr in a few simple words it would be “depth of thinking”. The thought and consideration they give to each project is, quite frankly, impressive, and is evident from their initial queries on a new brief, through to their well put together proposals, discussion guides and presentations. This, coupled with their first class moderation skills makes Davies+ McKerr a strategic research partner of SSE. They have brought real value to our business, and importantly are a pleasure to work with. I would highly recommend them.

Amy Bichan

SSE, Head of Market Research
We have been very pleased with the various research davies+mckerr have undertaken for the AA which we have used to inform our MarComms and proposition development.

Julian Brown

The AA, Head of Research
The last thing you want from research is waffle and padding. Happily, that's the last thing you'll get from davies+mckerr. They invariably get right to the heart of the issue and then give you actionable advice on how to overcome it.

Nick Doherty

Wieden+Kennedy, Global Head of Planning
We have worked with davies+mckerr on a number of key research products for our business, and have found them insightful, engaging, and prepared to stand up for their views on the key messages that consumers are giving us.

Paul Lloyd

Virgin Money, Marketing Director
I’ve worked with davies+mckerr for over 10 years. They’re clever, thoughtful, strategically led but also sensitive to creative development, and great fun to work with. And they’ve built a company where that level of thinking and approach is true whoever is leading the project.

Nick Howarth

CHI & Partners, CEO
My Top 5 reasons for working with davies+mckerr:

An absolute pleasure to work with.
Full of great ideas for how to get the most out of a project.
A rare combination of rigour and sensitivity in handling both strategic and creative ideas.
Clear, inspiring and refreshingly intelligible debriefs.
Making me look good at my job.

Ian Hilton

Leo Burnett, Planning Director