Guiding rights acquisition

The challenge: When the BBC no longer wished to broadcast the entire F1 championship live, Sky immediately asked us to explore the potential customer reaction to F1 on Sky Sports.

The solution: Across a series of customer research projects, in somewhat difficult circumstances for fans who had until then enjoyed F1 free to air, we helped Sky assess and understand the nature of customer demand for F1 on their Pay TV platform, guiding their decision to take the rights, as well as how to package and charge for the service, brand the channel and create and deliver broadcast and augmented content services around the particular needs of the F1 fan base.

The outcome: We are proud that our astute customer insight helped create a channel which has won FIA’s ‘Best TV Broadcast Award’ in both years since its inception.