The challenge: Make the brand the most famous accommodation booking site by showing they understand what matters most.
The solution: Via accompanied booking ethnography sessions and groups across multiple markets the key insight emerged that the risk of getting the accommodation wrong, especially when other peoples trips are relying on it means you carry that tension until you see actually it, at which point there is massive relief and release of this tension. Because of the range and property and reviews on offer, with booking.com you’ll experience the utter joy of making a great choice.
The outcome: The campaign You got it booking right and the line Booking.yeah! has been highly effective at establishing the brand in many markets as the planets leading accommodation booking site.