Developing a new service proposition

The challenge:  The AA had identified an opportunity to develop a new proposition. Deep insight was required to fuel and ultimately craft a potent proposition, its key features and core messaging.

The solution: To achieve a compelling proposition we deployed an iterative, integrated  and involving approach – consumer selfnography to unlock decision drivers, unmet needs and pain-points; a series of consumer, stakeholder and colleague workshops to shape and inform the proposition and its delivery and final quantitative evaluation.

The outcome: We arrived at a new radical consumer facing proposition with associated core messaging.