Pricing and comms strategy

The Challenge: Sainsbury’s needed to combat issues identified as negating perceptions of value in-store.

The Solution: An in-store approach to gather genuine behavioural evidence and explore in situ response to existing and trial point of sale and comms approaches. Over several months we triangulated findings from in-store intercepts, mystery shops and accompanied shops, and focused discussions in store meeting rooms. This demonstrated the potential for greater simplicity to both enhance the customer experience and give confidence in the value Sainsbury’s offers.

The Outcome: A strong and positive response to Sainsbury’s programme of simplification of it’s promotional mechanics with supporting ‘Everyday Low Prices’ campaign.