• Case Study

    Guiding rights acquisition

    The challenge: When the BBC no longer wished to broadcast the entire F1 championship live, Sky immediately asked us to explore the potential customer reaction...
  • Case Study

    Pricing and comms strategy

    The Challenge: Sainsbury’s needed to combat issues identified as negating perceptions of value in-store. The Solution: An in-store approach to gather genuine behavioural evidence and...
  • Case Study

    Sharp strategic brand guidance

    The challenge: Having made real progress in recent years McDonald’s needed insight and direction to identify where the challenges lie to drive consumer trust and...
  • Case Study

    Uncovering selling strategies

    The challenge: How do we convince people who have fallen out of love with IKEA to return? The solution: Online and then face to face...
  • Case Study

    Enriched audience understanding

    The challenge: Heineken ambition to be UK’s No. 1 premium brand. Deep understanding of a core target audience needed to inform and inspire the brand...
  • Case Study

    Helping to make the brand famous

    The challenge: Make the brand the most famous accommodation booking site by showing they understand what matters most. The solution: Via accompanied booking ethnography sessions...
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