We are family

We’re proud to have been part of developing the latest McCain’s ‘We Are Family’ TV ad, which is rightly garnering lots of praise.

In a world where brands wrestle with how to communicate diversity, there are clearly lots of pitfalls. Not least having a credible role for the brand. It can often feel shallow, and at worst insensitive and disingenuous.

This isn’t an accusation that can be directed at McCain for whom we’re proud to have helped articulate that there is a humble truth to the British nation loving chips and coming together. No matter how different our worlds might seem.

We’re delighted with how Adam & EveDDB continue to deliver the moving vision of modern Britain, which is clearly chiming with viewers.

Campaign article here.