Your customers. Alive in the room.

Whenever you need them.

The world doesn’t wait for research debriefs. It moves fast, blurs at the edges, and refuses to sit still. That’s why we built Personas by d+m.

They’re AI-powered profiles, trained on your real customer insight – segmentation, qual, quant, and cultural data – but designed to feel lived-in, not flat. Less cardboard avatars, more cultural sparring partner. They carry the texture of lived experience, the contradictions, and the colour of real life.

Whether you’re pressure-testing an idea, sharpening a message, or just staying closer to the people who matter, our AI personas are always on, always informed, and always human enough to challenge you back.

Want to see them in action?
Get in touch for a demo and info pack.
hello@daviesmckerr.com

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