davies+mckerr was founded in 2005 by Andy and Rog, two award-winning planners. Since 2020 d+m has been run by Shaun and Tom, and in 2023 we became an employee-owned business so our whole team has a stake in our success as we grow.

Our ‘research with a planning mentality’ DNA is part of what sets us apart from traditional research agencies. We’ve built an experienced and highly talented team of strategic and creative researchers who all have ‘the planning gene.’

Open Panel
Close Panel

Andy Davies

Founder
Open Panel
Close Panel

Roger McKerr

Founder
Open Panel
Close Panel

Shaun Barton

Managing Partner
Open Panel
Close Panel

Tom Anderson

Managing Partner
Open Panel
Close Panel

Sandy Franklin

Partner
Open Panel
Close Panel

Dave Power

Head of Quant
Open Panel
Close Panel

Kenny Fox

Research Director
Open Panel
Close Panel

Sion Payne

Research Director
Open Panel
Close Panel

Sarah Wolff

Research Director
Open Panel
Close Panel

Simon Gedman

Research Director
Open Panel
Close Panel

Callie Hewett

Research Director
Open Panel
Close Panel

Rosie Tilson-Smith

Research Director, Quant
Open Panel
Close Panel

Katie Draper

Research Director
Open Panel
Close Panel

Frances Carberry

Associate Director, Quant
Open Panel
Close Panel

Gabriela Shutter

Associate Director
Open Panel
Close Panel

Jessie Smith

Research Manager
Open Panel
Close Panel

Jonny Almario

Research Manager
Open Panel
Close Panel

Carla Sher

Operations Manager
Open Panel
Close Panel

Rhianna Trigg

Project Manager
Open Panel
Close Panel

Daryl Armstrong

Project Manager
Open Panel
Close Panel

Francesca Tyne

Project Administrator Support

d+m are not like other researchers. They have a unique sensitivity to what makes great communications. They never just report back. They help build big, lasting brand ideas. They quickly become a valued part of the whole team.

David Golding, Founding partner, Adam&Eve DDB

In a fast-paced industry, d+m deliver actionable insight to incredibly challenging timescales. They go the extra mile and recommend new techniques to bring an additional dimension to the insight. A joy to work with.

Kate Hall, Head of Brand Insight @ Virgin Media O2

d+m are a joy to work with. They have strong insights and are great listeners and understand how to bring senior folks on the journey.
I definitely recommend them!

Graham Bednash, VP Brand Marketing @ abcam

I’m struck by the depth of their understanding of the business challenge and quality of their insight. I enjoy the way they engage with us, ask the right questions, stress-test hypothesis and, ultimately, get to actionable insights.

Francesca Farruggia, Insight & Planning, EMEA Kelloggs