davies+mckerr was founded in 2005 by two leading creative-agency Planning Directors with a hunger to make research work harder for client and agency teams

Our House Rule has always been that ‘Insight only matters if it’s put to work to fuel more imaginative and effective strategies and ideas’. We’re highly collaborative and collegiate in how we work, everything is channelled into where we can help your brand go.

We’re an experienced and highly talented team of strategic and creative researchers, and we really love what we do.

Open Panel
Close Panel

Andy Davies

Founder

After many years in agency planning our vision for d+m was to assemble a team of b...

Read more

After many years in agency planning our vision for d+m was to assemble a team of brilliant strategists to collaborate on high profile strategic projects for important brands. To explore widely, focus on what matters, then join the dots to shape fresh and energising strategy and ideas. I’m massively proud of our team, work and the relationships we’ve built with the very best clients and creative agencies across the globe.

Open Panel
Close Panel

Roger McKerr

Founder

Unearthing fresh insights is the lifeblood of new strategies and ideas. I just lo...

Read more

Unearthing fresh insights is the lifeblood of new strategies and ideas. I just love working things out so the pieces fall into place in clear new ways. It’s the reason Andy and I switched out of planning and into strategic research in 2005. Working on many of the world’s most iconic brands remains incredibly fulfilling, as does helping the d+m team grow in talent and capability.

Open Panel
Close Panel

Shaun Barton

Managing Partner

I know from my time across research and creative agencies, that brands need provoc...

Read more

I know from my time across research and creative agencies, that brands need provocative insights to unlock big ideas – not flat observations. Since joining d+m in 2014, I’ve had the pleasure of hunting for those kind of insights in all sorts of worlds from Russian truckers, to Pakistani Gen Z, to Scouse super-clubs. I’m proud of the culture we’ve created here and the ideas we shape.

Open Panel
Close Panel

Tom Anderson

Managing Partner

There’s always a moment in a project when excitement levels rise, when everyone ...

Read more

There’s always a moment in a project when excitement levels rise, when everyone senses that you’re close to unlocking the problem. That’s the bit I love. Which is why I’m delighted to be part of a d+m team who always seek out that energy, whether hanging out with fashion loving millennials in Shanghai and Tokyo, chatting soft drinks in Guatemala City or crisps in Slough.

Open Panel
Close Panel

Sandy Franklin

Partner

I believe the key to exceptional recruitment is communication, a great eye for det...

Read more

I believe the key to exceptional recruitment is communication, a great eye for detail and a tenacious attitude. In 10 years heading up recruit and field at d+m, I’m proud to have built up a first-rate network of trusted recruiters and an intricate knowledge of the different requirements of clients across a wide range of sectors, that ensures we find the right people for every project.

Open Panel
Close Panel

Dave Power

Head of Quant

I have always been drawn to problem solving - looking for answers and insights in ...

Read more

I have always been drawn to problem solving - looking for answers and insights in hard to reach places; and that led me to a career in research and insight, doing the thing I'm most interested in. But solving the problem was never enough - I wanted to tell the story, reveal the answers in interesting ways, and unlock bigger and better challenges; and that's what led me to a career at d+m.

Open Panel
Close Panel

Kenny Fox

Research Director

Great insight is a catalyst. It makes a room get noisy. It inspires new ways of th...

Read more

Great insight is a catalyst. It makes a room get noisy. It inspires new ways of thinking. It energises brands and powers action. It is this commitment to never accepting the obvious which fuels the great creative insight we at d+m deliver, whether that be redefining the role of snacking in France to helping connect with Gen Z social packs in the Philippines.

Open Panel
Close Panel

Sion Payne

Research Director

Great research doesn’t have to be particularly flash or fancy. It’s about find...

Read more

Great research doesn’t have to be particularly flash or fancy. It’s about finding excitement in the mundane, shining a light on what’s right in front of you. The best part is unearthing these little nuggets and applying them to brands in way that’s useful. The ethos at d+m does just that - accelerating ideas and exposing insights that really matter.

Open Panel
Close Panel

Sarah Wolff

Research Director

Match-making the right insights with the client’s business challenge is a thrill...

Read more

Match-making the right insights with the client’s business challenge is a thrill. I love getting close to the problem through immersing myself in the wider context of people’s lives and the client’s business to pinpoint what matters. Since joining d+m I’ve plunged into the tastes of consumers across three continents, explored cars across Europe and unpicked the emotion of winning here at home in the UK.

Open Panel
Close Panel

Daljit Khangura

Research Director

For me, insight is a mix of art, science, even serendipity! And getting there is a...

Read more

For me, insight is a mix of art, science, even serendipity! And getting there is a fundamentally creative process- from truly ‘seeing’ the challenge, to designing approach and eliciting rich response, to the final outputs, when divergent ideas collide, combine and are then re-shaped into something new and illuminating. It’s more than an act of discovery, it’s a creative synthesis. I love the dynamic nature of the work we do, and the energy it inspires to make things happen.

Open Panel
Close Panel

Simon Gedman

Research Director

People are complex, and culture is dynamic. I love mixing sharp approaches such as...

Read more

People are complex, and culture is dynamic. I love mixing sharp approaches such as ethnography, semiotics and behavioural science to dig into what’s really meaningful, and to map what’s coming next on the horizon. Great insight comes from joining these data dots into something fresh and directive, enabling brands to take bold and imaginative steps forward.

Open Panel
Close Panel

Callie Hewett

Research Director

Being able to immerse yourself in the milieu of people’s lives is a privilege th...

Read more

Being able to immerse yourself in the milieu of people’s lives is a privilege that never gets old. Every project will inevitably reveal something you wouldn’t have expected: people and their worlds are, after all, complex. Uncovering and exploring these rich insights to get to something directive which fuels clients’ businesses is the culmination of this and I’m excited by the opportunity to do this with the team at d+m

Open Panel
Close Panel

Rosie Tilson-Smith

Research Director, Quant

For me, research should be at the very heart of strategic decision making. I like ...

Read more

For me, research should be at the very heart of strategic decision making. I like to meld innovative qual with robust quant to paint the full picture for clients, informing key decisions across the business lifecycle.
It’s the storytelling that most excites me; synthesising the data to bring clarity from complexity.

Open Panel
Close Panel

Katie Draper

Research Director

Our work encourages us to never let go of our imaginations. I love that you never ...

Read more

Our work encourages us to never let go of our imaginations. I love that you never really know where a project will take you. That's why we work hard to develop a true understanding of the world by exploring different cultures, communities, brands and categories through the eyes of real people. Great work is about remaining curious, never settling and looking forward to what comes next.

Open Panel
Close Panel

Frances Carberry

Associate Director, Quant

Understanding consumers feels more important than ever at the moment, and I love t...

Read more

Understanding consumers feels more important than ever at the moment, and I love that unpicking people’s mindsets, needs and behaviour is at the heart of any research project. Unearthing surprising patterns in data, and presenting it in a creative, impactful way are my favourite parts of the journey. At d+m there’s a palpable passion for delivering fresh, directive insight that is inspiring and contagious!

Open Panel
Close Panel

Gabriela Shutter

Associate Director

During my career I’ve developed a keen interest in people and brands. Uncovering...

Read more

During my career I’ve developed a keen interest in people and brands. Uncovering what makes consumers tick is what I thrive on, from soft drink consumers in Mexico City to truck drivers in New Delhi. Together with the great team at d+m I’ve learned how to take these insights a step further, helping brands develop fresh ideas and powerful strategies. I’m proud of what we do.

Open Panel
Close Panel

Barny Purvis

Research Manager

Uncovering helpful insights for clients is a joy as each one is as valuable as the...

Read more

Uncovering helpful insights for clients is a joy as each one is as valuable as the next, from the broad findings that vary per segment to the complex person-specific insights. Whether this is for major global tech companies investigating how customers shop in-store or testing new, unreleased products, d+m provides genuine insights that always help companies arrive at perfect strategic decisions.

Open Panel
Close Panel

Jessie Smith

Research Manager

One of the joys of being a researcher is you never quite know where a project will...

Read more

One of the joys of being a researcher is you never quite know where a project will take you. This means learning to adapt as you go and constantly being open to new ideas and ways of thinking. The fact that d+m fuse research, strategy and creativity throughout everything, means we can do work that’s the most interesting and stimulating for us and the most valuable for our clients.

Open Panel
Close Panel

Jonny Almario

Research Manager

Great insight is actionable. It should excite us and our clients. To do this I bel...

Read more

Great insight is actionable. It should excite us and our clients. To do this I believe we need understand the wider context in which people live their lives. Zooming out of the category and looking at people as people, not just consumers. It allows us to see the problems we are trying to solve in a new light. I enjoy embracing the messiness of culture, drawing upon disparate data sources, and finding patterns amongst the noise to unearth culturally led insight that can help future-proof the brands we work with.

Open Panel
Close Panel

Carla Sher

Operations Manager

A streamlined, organised and well-oiled back office operation is fundamental to th...

Read more

A streamlined, organised and well-oiled back office operation is fundamental to the smooth running of a business. My organisational skills and strong attention to detail together with my unsurpassed worth ethic, and love of processes and spreadsheets ensures that d+m runs smoothly and efficiently at all times.

Open Panel
Close Panel

Rhianna Trigg

Project Manager

Unlocking key insight starts with recruiting the best possible people for the proj...

Read more

Unlocking key insight starts with recruiting the best possible people for the project. Working diligently with our great team of researchers, our recruiters and respondents ensures we have the right people in the right place for successful research. Every day is made interesting by our wealth of exciting clients and their fascinating briefs.

Open Panel
Close Panel

Daryl Armstrong

Project Manager

In my career in market research, I've learned that a key component of any research...

Read more

In my career in market research, I've learned that a key component of any research project is ensuring that you are speaking with the right people.
In my role at d+m, I help to deliver the best people, and locations and ensure projects run smoothly from proposal to debrief. Servicing our wide and varied clients and assisting our researchers in energising insights.

Open Panel
Close Panel

Francesca Tyne

Project Administrator Support

As a newcomer to the dynamic world of market research and project support, I’ve ...

Read more

As a newcomer to the dynamic world of market research and project support, I’ve quickly become immersed in the process of witnessing a project from inception to completion. With a curiosity for uncovering insights, I’m excited to contribute to the success of each project by working alongside our researchers and clients and providing valuable support where needed.

d+m are not like other researchers. They have a unique sensitivity to what makes great communications. They never just report back. They help build big, lasting brand ideas. They quickly become a valued part of the whole team.

David Golding, Founding partner, Adam&Eve DDB

In a fast-paced industry, d+m deliver actionable insight to incredibly challenging timescales. They go the extra mile and recommend new techniques to bring an additional dimension to the insight. A joy to work with.

Kate Hall, Senior Research Lead, O2

If I had to sum up d+m it would be ‘depth of thinking’ as the thought they give each project is, frankly, impressive. They have brought real value to our business, and are a pleasure to work with. I would highly recommend them.

Amy Bichan, Head of Market Research, SSE

I’m struck by the depth of their understanding of the business challenge and quality of their insight. I enjoy the way they engage with us, ask the right questions, stress-test hypothesis and, ultimately, get to actionable insights.

Francesca Farruggia, Insight & Planning, EMEA Kelloggs