davies+mckerr was founded in 2005 by two leading creative-agency Planning Directors with a hunger to make research work harder for client and agency teams

Our House Rule has always been that ‘Insight only matters if it’s put to work to fuel more imaginative and effective strategies and ideas’. We’re highly collaborative and collegiate in how we work, everything is channelled into where we can help your brand go.

We’re an experienced and highly talented team of strategic and creative researchers, and we really love what we do.

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Andy Davies

Founding Partner

After many years in agency planning our vision for d+m was to assemble a team of b...

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After many years in agency planning our vision for d+m was to assemble a team of brilliant strategists to collaborate on high profile strategic projects for important brands. To explore widely, focus on what matters, then join the dots to shape fresh and energising strategy and ideas. I’m massively proud of our team, work and the relationships we’ve built with the very best clients and creative agencies across the globe.

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Roger McKerr

Founding Partner

Unearthing fresh insights is the lifeblood of new strategies and ideas. I just lo...

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Unearthing fresh insights is the lifeblood of new strategies and ideas. I just love working things out so the pieces fall into place in clear new ways. It’s the reason Andy and I switched out of planning and into strategic research in 2005. Working on many of the world’s most iconic brands remains incredibly fulfilling, as does helping the d+m team grow in talent and capability.

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Shaun Barton

Managing Partner

I know from my time across research and creative agencies, that brands need provoc...

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I know from my time across research and creative agencies, that brands need provocative insights to unlock big ideas – not flat observations. Since joining d+m in 2014, I’ve had the pleasure of hunting for those kind of insights in all sorts of worlds from Russian truckers, to Pakistani Gen Z, to Scouse super-clubs. I’m proud of the culture we’ve created here and the ideas we shape.

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Barbara Owens

Partner

For me great research is about taking a sharp bespoke approach; being tenacious ab...

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For me great research is about taking a sharp bespoke approach; being tenacious about unlocking fresh insight; and most importantly listening closely to both the consumer and the client. I’m proud of the diverse client base we’ve built and love the challenge of getting inside different worlds – be that understanding zombies with German gamers, how Gen Z thrive in Nigeria or green issues for UK retail.

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Tom Anderson

Partner

There’s always a moment in a project when excitement levels rise, when everyone ...

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There’s always a moment in a project when excitement levels rise, when everyone senses that you’re close to unlocking the problem. That’s the bit I love. Which is why I’m delighted to be part of a d+m team who always seek out that energy, whether hanging out with fashion loving millennials in Shanghai and Tokyo, chatting soft drinks in Guatemala City or crisps in Slough.

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Sandy Franklin

Partner

I believe the key to exceptional recruitment is communication, a great eye for det...

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I believe the key to exceptional recruitment is communication, a great eye for detail and a tenacious attitude. In 10 years heading up recruit and field at d+m, I’m proud to have built up a first-rate network of trusted recruiters and an intricate knowledge of the different requirements of clients across a wide range of sectors, that ensures we find the right people for every project.

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Kenny Fox

Research Director

Great insight is a catalyst. It makes a room get noisy. It inspires new ways of th...

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Great insight is a catalyst. It makes a room get noisy. It inspires new ways of thinking. It energises brands and powers action. It is this commitment to never accepting the obvious which fuels the great creative insight we at d+m deliver, whether that be redefining the role of snacking in France to helping connect with Gen Z social packs in the Philippines.

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Sarah Wolff

Research Director

Match-making the right insights with the client’s business challenge is a thrill...

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Match-making the right insights with the client’s business challenge is a thrill. I love getting close to the problem through immersing myself in the wider context of people’s lives and the client’s business to pinpoint what matters. Since joining d+m I’ve plunged into the tastes of consumers across three continents, explored cars across Europe and unpicked the emotion of winning here at home in the UK.

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Sion Payne

Research Director

Great research doesn’t have to be flash or fancy. It’s about finding excitemen...

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Great research doesn’t have to be flash or fancy. It’s about finding excitement in the mundane, shining a light on what’s right in front of you. The thrill comes from unearthing these little nuggets and applying them to brands in way that’s useful. The ethos at d+m does just that - accelerating ideas and exposing insights that really matter, cutting through the jargon and noise.

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Gabriela Shutter

Associate Director

During my career I’ve developed a keen interest in people and brands. Uncovering...

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During my career I’ve developed a keen interest in people and brands. Uncovering what makes consumers tick is what I thrive on, from soft drink consumers in Mexico City to truck drivers in New Delhi. Together with the great team at d+m I’ve learned how to take these insights a step further, helping brands develop fresh ideas and powerful strategies. I’m proud of what we do.

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Andrew Taylor

Head of Quant

A compelling story that convinces and speaks to an organisation, from senior manag...

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A compelling story that convinces and speaks to an organisation, from senior managers to the front line, often requires data. We use numbers to test and strengthen our theories and creativity and blend all sources of insight so that our clients always have a clear, comprehensive message and course of action.

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Carla Sher

Operations Manager

A streamlined, organised and well-oiled back office operation is fundamental to th...

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A streamlined, organised and well-oiled back office operation is fundamental to the smooth running of a business. My organisational skills and strong attention to detail together with my unsurpassed worth ethic, and love of processes and spreadsheets ensures that d+m runs smoothly and efficiently at all times.

d+m are not like other researchers. They have a unique sensitivity to what makes great communications. They never just report back. They help build big, lasting brand ideas. They quickly become a valued part of the whole team.

David Golding, Founding partner, Adam&Eve DDB

In a fast-paced industry, d+m deliver actionable insight to incredibly challenging timescales. They go the extra mile and recommend new techniques to bring an additional dimension to the insight. A joy to work with.

Kate Hall, Senior Research Lead, O2

If I had to sum up d+m it would be ‘depth of thinking’ as the thought they give each project is, frankly, impressive. They have brought real value to our business, and are a pleasure to work with. I would highly recommend them.

Amy Bichan, Head of Market Research, SSE

I’m struck by the depth of their understanding of the business challenge and quality of their insight. I enjoy the way they engage with us, ask the right questions, stress-test hypothesis and, ultimately, get to actionable insights.

Francesca Farruggia, Insight & Planning, EMEA Kelloggs