What’s Going On? Webinar

Since early April we’ve been following the lockdown lives of 24 different households across the UK as part of our What’s Going On? project in partnership with Mother.

As Britain emerges from strict Lockdown measures we’ve been taking stock of what we’ve learnt so far and what this might mean for the future. So far we’ve identified three big tensions to keep an eye on:

1. We’re not all in this together
2. The sacrifice of youth
3. Eat. Sleep. F**k repeats.

As always we’d be delighted to answer any questions you might have about any of the points we raise here, or chat in more detail about the challenges and opportunities your brands face as we emerge from strict lockdown.